MoneyLion: Women Who Roar x Cheddar News
Source: Cheddar
Brief: To continue the conversation around women in the workplace, MoneyLion created a branded initiative called Women Who Roar. This initiative was dedicated to empower women to thrive and survive professionally.
Outcome: To bring this initiative to life, MoneyLion sponsored Paretta Autosport, a women-led IndyCar team, along with creating an online community dedicated to empowering women. We purchased a media buy from Cheddar News to highlight eight trailblazing women, such as Simona de Silvestro, Beth Paretta, Irina Novoselsky, Nely Galán, Dr. Kimberly Clay, Tamika Stembridge, Lindsay Kaplan and Samantha Roady. This media buy spanned across various media channels and social media.
Services: Branding, media buy and social media
Examples of Work
Women Who Roar Cheddar Series
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