Audrey’s Artistry: Website Refresh (v1)
Source: Audrey’s Artistry
Goal: To refresh Audrey’s Artistry’s existing website to increase sales with a direct call-to-action on the home page and optimize her bookings as a makeup artist.
Outcome: Strategized, designed, and executed a thorough plan that would increase brand awareness and brand recognition by completing the following:
Curated a brand photo shoot with Audrey’s Artistry to share the brand’s story
Utilized user-generated content (UGC) to create trust with prospective customers
Highlighted the product benefits to ensure the quality of the products
Created a brand book that embodied the vision and mission of the company
Designed digital assets on Canva and implemented them on Squarespace
Examples of Work
Squarespace Web Design
Branded Product Shoots
Brand Book
Printed Marketing Materials
Social Media
